THE PROJECT
Quality producing has always been one of the trademarks of the Brazilian leather industry. Work, innovation, and investments in technology and human capital have converged so that the tanning chain in the country reached excellence in products and procedures – and was able to become one of the most important in the global market, having the Brazilian Leather project’s acting platform as its cornerstone. Created through a partnership between CICB and Apex-Brazil, this project develops a series of initiatives that allow for internationalization of companies, promote Brazilian leather in foreign trade and let the world know the quality, creativity, and how the Brazilian leather industry works. Brazilian Leather conducts international actions in communication, marketing, training, and business, achieving expressive results since its creation, in 2004.
From then on, more and more companies have started exporting, more nations have become buyers of Brazilian leather, and the participation of higher added value products has grown exponentially.It is a big challenge to keep rising. That is why the Brazilian Leather project includes constant researches in trends, technology, design, and sustainability in its practices to be able to provide the solid support national companies need to keep growing globally. It’s all about the responsibility the CICB is proud to have, with Apex-Brazil, allowing Brazilian leather to keep surprising, achieving visibility and praise from the biggest and most demanding markets worldwide.